Coffee News is a weekly, category-exclusive publication. We sit out wherever people are waiting – restaurants, doctors offices, car washes, vet clinics, schools, libraries, etc. These are almost all places where people are waiting while spending disposable income, the exact and often elusive category of consumers that businesses look to target.
COFFEE NEWS IS FREE!!! The service (including the stands and weekly delivery of as many Coffee News® as needed) is FREE to all restaurants, hotels and coffee shops, etc. who request it.
Coffee News provides your customers with something easy and fun to read while waiting for their order, having coffee alone or with friends. It puts them in a good mood and distracts their attention while they wait.
Coffee News satisfies a real need for customers dining alone in particular as it provides them with something to read, keeping them occupied rather than having to sit and appear lost in thought so as not to stare unduly in anyone’s direction.
Coffee News is short and sweet – not filling restaurant chairs unproductively as reading regular newspapers might. It does its job and customers are encouraged to return it to the stand for others to enjoy or take it with them – resulting in a minimal fuss and bother for restaurant staff.
Coffee News encourages customers to return to enjoy more issues, which helps the restaurant add to its steady clientele base. It also provides customers with a variety of jokes and other fun things to entertain fellow employees, customers, and their friends.
The special Coffee News® stands take up minimal counter space – usually at the cashier section of the restaurant, or other visible and easily accessible areas. Also, restaurants who place Coffee News® at each table, or have their staff hand-deliver a Coffee News® to customers – “to enjoy while you wait” – experience substantially increased sales, tips for employees, and most importantly, increased customer loyalty and frequency of visits – the lifeblood of any restaurant.
Since the restaurant is supporting the neighbourhood businesses who advertise in Coffee News®, they help to keep their local business community flourishing, which in turn, provides financially-capable, paying customers to keep them financially prosperous.
Once introduced, it doesn’t take long for restaurant customers to discover where to get it and become avid readers of Coffee News. Since most restaurant-goers seem to settle on five or fewer restaurants they regard as favourites, the availability of Coffee News at these particular restaurants can become a deciding factor on which to favour. The restaurateur who carries Coffee News® will invariably receive more repeat business at the expense of a favourite restaurant that does not offer Coffee News®.
It is our policy not to promote sectors that our distributors are drawn from. Hence, you will find no hospitality or fast food businesses advertising in our editions of Coffee News.
Contact Shane to discuss becoming a Coffee News Distributor
Below is a list of our distribution partners in each community. These businesses and organizations have generously made space available for Coffee News each week so thousands of people in our community can enjoy reading it.